CATW partnered with MiraMed Institute and the Angel Coalition in Moscow to carry out a campaign designed to raise awareness about human trafficking, enlist long-term support and commitment from local governmental and public institutions to sustain prevention of trafficking programs in the area, promote a different view of women in society, and publicly link prostitution and trafficking to demand in three cities of the Volga region. The project targeted at-risk groups, especially youth, through workshops and seminars for students and parents. We launched an aggressive informational and mass media campaign in the region which was covered in 22 newspaper articles, four radio broadcasts and three television shows. We distributed 4,000 campaign posters, 5,000 stickers, and 7,000 brochures. The organizers estimate that the campaign reached thousands of people.